On tonight’s MAD MONEY show on CNBC Jim Cramer began his show saying "Out with the old and in with the new media"…..except he thinks outdoor advertising will survive well because of the digital ads.  One of his two stocks are Daktronics (DAKT) up 165% this year, but he thinks it’s a buy and going higher.  This isn’t a billboard company, this is an interactive image advertising board for stadiums and sports and even the high schools are starting to add in boxes and special arenas.  He also likes the public transportation aspect like flashing road signs. DAKT closed down 3% at $36.91 in normal trading, but shares rose to $38.30 after he touted the stock.  Its 52-week range is $13.74 to $39.09.

Jon C. Ogg
December 11, 2006