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December was an woful month for financial websites. At least according to Comscore. The unique visitors to big business web properties including MSN Money, Dow Jones sites, and AOL Finance fell very sharply. And the online properties at Forbes were decimated.
Yahoo! Finance and BusinessWeek online had healthy gains. Manta.com, which provides research on companies, credit histories, and customer data for businesses made a huge move up that list.
| Total Unique Visitors (000) | |||
| Dec-05 | Dec-06 | % Change | |
| Total Internet : Total Audience (US) | 170,285 | 174,199 | 2 |
| News/Research | 42,923 | 43,317 | 1 |
| MSN Money | 11,174 | 9,760 | -13 |
| Yahoo! Finance | 9,194 | 9,611 | 5 |
| AOL Money & Finance | 11,327 | 9,276 | -18 |
| Dow Jones & Company | 6,657 | 5,254 | -21 |
| CNN Money | 4,667 | 4,319 | -7 |
| Forbes Property | 10,552 | 3,604 | -66 |
| Reuters Group | 3,396 | 2,837 | -16 |
| Bankrate.com Sites | 2,528 | 2,567 | 2 |
| MANTA.COM | 962 | 2,038 | 112 |
| Business Week Online | 1,787 | 1,976 | 11 |
Source: Comscore Media Metrix
Douglas A. McIntyre can be reached at douglasamcintyre@247wallst.com. He does not own securities in companies that he writes about.
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