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Yahoo Finance kept its hure lead in pageviews compared to competion. December numbers from NetRatings show the financial section of the Yahoo! portal with over 606 million pageviews. The next largest site was MSN Money with 274 million. Top 20 Online Financial News and Information Destinations for December 2006 |
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| Brand or Channel | Unique Audience (000) | Active Reach (%) | Web Page Views (000) | Time Per Person (hh:mm:ss) | |
| Yahoo! Finance | 11,697 | 7.24 | 606,307 | 0:30:28 | |
| MSN Money | 10,437 | 6.46 | 274,171 | 0:19:36 | |
| AOL Money & Finance | 8,915 | 5.52 | 236,125 | 0:20:39 | |
| CNNMoney | 7,235 | 4.48 | 153,126 | 0:16:29 | |
| Reuters | 6,561 | 4.06 | 48,997 | 0:05:59 | |
| Dow Jones Online | 6,104 | 3.78 | 139,401 | 0:18:21 | |
| Forbes.com | 5,722 | 3.54 | 78,259 | 0:05:23 | |
| BusinessWeek Online | 3,269 | 2.02 | 24,840 | 0:03:18 | |
| Motley Fool | 2,923 | 1.81 | 23,049 | 0:09:41 | |
| Bankrate.com | 2,738 | 1.7 | 22,885 | 0:06:42 | |
| TheStreet.com | 2,326 | 1.44 | 25,164 | 0:09:48 | |
| FreeCreditReport.com | 2,155 | 1.33 | 14,309 | 0:07:33 | |
| Bloomberg.com | 2,015 | 1.25 | 9,782 | 0:06:02 | |
| Smartmoney | 1,909 | 1.18 | 60,146 | 0:15:21 | |
| About.com Business & Finance | 1,875 | 1.16 | 6,619 | 0:03:29 | |
| American City Business Journals Network | 1,872 | 1.16 | 13,067 | 0:04:34 | |
| USATODAY.com Money | 1,663 | 1.03 | 11,416 | 0:09:10 | |
| Hoover’s Online | 1,593 | 0.99 | 14,915 | 0:02:58 | |
| Morningstar | 1,552 | 0.96 | 49,740 | 0:21:52 | |
| Entrepreneur.com^ | 748 | 0.46 | 2,992 | 0:02:39 | |
Source: Nielsen-NetRatings.
Douglas A. McIntyre
