Sales for Honda (HMC) in the US only rose 2.4% in January, hitting 100,790. Oddly enough, truck sales rose 15.7% to 47,378. Detroit’s auto companies have been struggling in the pick-up and SUV departments, so maybe Honda’s smaller more fuel efficient truck models have appeal.

Edmunds has Honda sales up over 5%, so they missed. Too bad.

Douglas A. McIntyre