McDonald’s same store sales rose 5.7% last month. In the US, the numbe was 3.1%. A big part of the increase is attributed to a new breakfast menu (including designer coffees) and its late night store hours.

While the founder of Starbucks writes memos about how great memory lane is and laments the good old days when the employees brewed coffee using their own blood, perhaps he could cast an eye over at the burger chain. He may want to review their breakfast menu. He can walk into any McDonald’s to see what is selling.

And, he might want to look at keeping his stores open all night. It works for the burger guys, and people need that coffee to stay awake.

Douglas A. McIntyre