Yahoo! Tops All Competition In “Average Visits Per User”

In a new measurement of how people use the internet, comScore has come out with a new metric, "average visites per unique visitor". In February, Yahoo! sites (YHOO) topped this list with a figure of 28.6, followed by Facebook at 23.6, and Microsoft sites at 21.8. Google sites ranked sixth.

Among total unique visitors, Yahoo! sites kept their lead with 128.6 million unique visitors in February, followed by the Time Warner network with 117.9 million.

Top 10 Properties by Unique Visitors (000)

February 2007

Total U.S.– Home, Work and University Locations

Source: comScore Media Metrix

Top 10 Properties by Average Visits per Visitor

February 2007

Total U.S.– Home, Work and University Locations

Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)

Rank

Property

Average Visits/Visitor

Total Internet Users

175,653

Total Internet Visits

64.2

1

Yahoo! Sites

128,559

1

Yahoo! Sites

28.6

2

Time Warner Network

117,942

2

Facebook.com

23.6

3

Google Sites

114,694

3

Microsoft Sites

21.8

4

Microsoft Sites

114,155

4

Time Warner Network

19.4

5

eBay

79,559

5

Weatherbug Property

17.7

6

Fox Interactive Media

77,969

6

Google Sites

17.7

7

Amazon Sites

48,905

7

Fox Interactive Media

16.9

8

Ask Network

48,722

8

Comcast Corporation

16.9

9

Wikipedia Sites

43,656

9

EA Online

13.6

10

New York Times Digital

39,769

10

Earthlink

12.1

Source: comScore

Douglas A. McIntyre