Yahoo!’s Ad Efficiencies Gain On Google

Posted: April 10, 2007 at 4:56 am

According to ComScore, Yahoo!’s (YHOO) new Panama ad systems is getting better click through rates for advertisers while Google’s (GOOG) system falters.

The measurement service reports that Yahoo!’s click throughs rose 4% to 12.9% in February, while Google’s fell 6% to 14.4%.

The figures come at a good time for Yahoo!. JMP Securities has just downgraded Yahoo!’s shares saying the effects of Panama fully priced in. With the stock up 25% this year, JMP thinks that there is little news to send the shares higher.

Unless Panama is working better than expected.

Douglas A. McIntyre

Read more: Internet
    		•