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Why build when you can buy? GE (GE) is opening doors for a $250 million fund to put money into digital media start-ups.
GE management told Reuters: "It basically is a way for us to invest in smart companies where we see a strategic value and companies that have a high- growth potential, particularly in the digital media space."
These corporate VC operations often don’t work well. Intel (INTC) has had one for years, but as the company’s direction changed, so did the focus of funding. Then, there is the issue of control. A company that GE invests in could end up in a partnership with a GE competitor. Being Switzerland is very hard for a large company.
Douglas A. McIntyre
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