Yahoo! Gets A New Friend

Posted: April 30, 2007 at 4:25 pm

Comcast (CMCSA) is trying to build up its web portal, and, among other things, it has been adding more video to the site. Join the club. But, it is a big destination already. Comcast.net is a top 10 online site with more than 2.5 billion page views, more than 80 million videos viewed and 15 million unique visitors per month.

The cable company has signed up with Yahoo! (YHOO) to sell the advertising inventory at comcast.net, including the video ads. As Comcast said it will use "Yahoo!’s sophisticated ad-serving, targeting and inventory management capabilities to enable the pricing, targeting, delivery and reporting of display and video advertisements".

So, Yahoo! gets a new friend. And, Google doesn’t.

Douglas A. McIntyre

Read more: Internet
    		•