I’m not telling you to go out and by Amazon (AMZN) shares because of this new MP3 store that is supposed to be out later this year (besides at $62 a share, they are spendy). Just be aware that iTunes (AAPL), Napster, Microsoft (MSFT), Rhapsody, are all going to be pushed around and watch their market share disappear thanks to Jeff Bezos and his gang at Amazon. Bezos has the right idea, he is giving the consumer want it wants, and that’s what always wins in the end.

So if Napster has to compete with a future Amazon MP3 store, how in the heck will it ever hit $6 to $7 a share? The answer – it won’t.

Frank Lara Jr.         

Frank Lara Jr.  can be reached at franklara@247wallst.com; he does not own securities in   the companies he covers.