Ford (F) Gets A Break

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The new JD Power survey of initial car quality gave Ford (F) some good news. It won five of the nineteen segments, edging out Toyota (TM).

According to The Associated Press: "Ford Motor Co. earned segment awards for the Ford Mustang, Lincoln Mark LT, Lincoln MKZ, Mercury Milan and Mazda MX-5 Miata."

No major car company needed the affirmation more than Ford. Its sales have continued to fall in its home market almost every month, and its now lags Toyota in US sales volume. The company’s share price is down over 50% during the last five years, compared to an increase of almost 50% in the S&P.

Douglas A. McIntyre

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