Google (GOOG) has not been able to get market share from Baidu (BIDU) in China. Measurements put Baidu’s share at over 60% and Google’s at below 25%.

Google has now made an effort to change that by setting up a partnership with Sina.com (SINA), one of China’s largest portals. The Associated Press picked up Google’s spin on the news: "Sina is the most influential portal in China and a household brand in China’s Internet industry," said Kai-Fu Lee, vice president of Google.

It’s no guarantee that Google can pick up its China business, but it has got itself a very good new piece of real estate.

Douglas A. McIntyre