Sony (SNE) TV has come up with a novel idea. It will let consumers watch five minute versions of TV golden oldies including "Diff’rent Strokes" and "The Partridge Family" on MySpace. Honda will run eight second spnsorships. At least the misery will be over quickly.

The executives at Sony who cooked this up must not spend much time on MySpace. It is not exactly a crowd of 50 year olds who would remember these shows.

But, the programming is so ancient, it doesn’t cost Sony anything but time.

Douglas A. McIntrye