Coldwater Creek (CWTR) does not sell the most expensive women’s clothes, but it does market to the 35+ age group and to spas. So, not cheap stuff.

But, the company reported crummy earnings anyway. Maybe the older and more affluent are feeling pinched.

CWTR earnings fell down 27.6% from $12 million and it said the next quarter was going to be tough.

Wall St. did not like the news. CWTR is off over 20% to $13.65, a new 52-week low.

Douglas A. McIntyre