There was some good news for The New York Times Company (NYT) in August. Online revenue at its newspapers grew 28.2%. But, its overall audience was 44.2 million unique visitors in the United States according to Nielsen//NetRatings, up approximately 11% from 39.9 million unique visitors in August 2006. So the real increase in revenue per audience rose about 17%, slower than the industry is growing.

Total New Media Group ad reveue fell 4.6% to $121.5 million.Advertising revenues for The New York Times Media Group increased 0.2%. The drop in ad revenue in media was partially offset by and increase at About.com which rose 27% to $7.2 million.

Douglas A. McIntyre