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A new study by ComScore shows that internet traffic to search websites is continuing to grow. Surprisingly, Asia ranks ahead of Europe and North America in total searches in August, news which may be good for Baidu (BIDU) investors.
Of the 61 billion searches done in August, Google (GOOG) had 37.1 billion of them, followed by Yahoo! (YHOO) at 8.5 billion.
ComScore writes that their August study found that more than 750 million people age 15 and older – or 95 percent of the worldwide Internet audience – conducted 61 billion searches worldwide in August, an average of more than 80 searches per searcher.
In more detail:
Worldwide Search by Region
August 2007
Total World Age 15+, Home and Work Locations*
Source: comScore qSearch 2.0
Unique Searchers Searches Searches Per
Total Internet – By Region (000) (MM) Searcher
Worldwide 754,459 61,036 80.9
Asia-Pacific 257,952 20,295 78.7
Europe 209,678 17,846 85.1
North America 206,278 15,976 77.4
Latin America 49,995 4,784 95.7
Middle East – Africa 30,556 2,134 69.8
______________________________
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 10 Search Properties Worldwide* August 2007 Total World Age 15+, Home and Work Locations** Source: comScore qSearch 2.0 Searches Search Property (MM) Worldwide 61,036 Google Sites 37,094 Yahoo! Sites 8,549 Baidu.com Inc. 3,253 Microsoft Sites 2,166 NHN Corporation 2,044 eBay 1,319 Time Warner 1,212 Ask Network 743 Fox Interactive 683 Lycos, Inc. 441 ______________________________ * Search properties based on top 50 properties worldwide where search activity is observed. ** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Douglas A. McIntyre
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