Japan hardly needs more cellphone services, The market is already crowded with offerings from Docomo, Softbank,  and KDDI. Price cutting by cell services to pick up market share is the business practice of the day.

But, the people at Disney (DIS) can’t resist simply being successful with ESPN and their theme parks. According to The Wall Street Jounal, the mouse company "is planning to start its own cellphone service in Japan next spring with Disney-branded phones and animated content."

It is very hard to imagine people buying Disney phones because they like the company’s cartoon characters, but Wall St. may assume that the company’s management knows what it is doing. Or not.

Douglas A. McIntyre