It is not bad enough that Consumer Reports said the McDonald’s (MCD) coffee tastes better than Starbucks (SBUX). Now, the fast good chain says it will introduce morning drinks that are so good that customers will come in for a cup of Joe even if they don’t want a Big Mac.

"We want to move from beverages as an accompaniment to being a beverage destination," Don Thompson, president of McDonald’s USA according to the AP. Adding "restaurants will offer lattes, mochas, cappuccinos and espressos with a choice of different flavorings and milk. Industry watchers say the drinks cost about 50 cents less than at Starbucks."

Douglas A. McIntyre