The great debate over whether online spending its in trouble this holiday season now has another data point. So far in 2007, e-commerce revenue for the period from November 1 throught December 16 is up 18% to $22.67 billion. Last year the comparable number was 26%.

According to comScore it turns out that the dollar amount of 2007 online purchases is up only 10% in households with incomes under $50,000. Among households with incomes over $100,000 the value of online buying is up 28%.

Household Income           Online Spending Growth Vs YA
Less than $50,000                     10%
$50,000 – $100,000                    17%
Greater than $100,000                28%

Douglas A. McIntyre