Dow Jones Online: WSJ.com Is Small Piece (NWS)

Posted: January 9, 2008 at 1:52 pm

There has been a good deal of debate over whether WSJ.com, now a paid subscription website, will become free to all visitors. The nearly $80 million in subscription revenue would have to be replaced by advertising.

WSJ.com turns out to be a relatively small part of Dow Jones Online, now part of News Corp (NWS).

In December, the Dow Jones & Co. properties had 6.547 million unique visitors and 18.038 million visits. WSJ.com had 2.791 million unique visitors and 4.817 million visits. From an online standpoint, MarketWatch.com is actually a larger property, with 2.038 million unique visitors and 6.515 visits. MarketWatch also has 2x the WSJ.com pageviews because access to its site is free.

Other large Dow Jones destinations are OpinionJournal.com and CareerJournal.com.

Douglas A. McIntyre

Read more: Media,