The Cheesecake Factory (NASDAQ: CAKE) is being added to Goldman Sachs CONVICTION BUY LIST.  This call is reflecting a view of early cycle casual diners and a fundamental view on recent strategic changes.  Goldman Sachs likes the more disciplined spending and plans for slower growth in an effort to yield better operating results.  There is also a belief that share repurchases for close to 10% of its float can be driven by free cash flows. 

Jon C. Ogg
February 11, 2008