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PricewaterhouseCoopers released it annual media forecast, and perhaps they should have saved their money. Anyone could have guessed the results.
According to Reuters, the report says "advertising tied to the burgeoning interest in watching videos on the Internet and on devices, such as Apple Inc’s iPod, will account for 24 percent of growth in the sector and is projected to grow fastest at a compound annual growth rate of 19.5 percent to 2012."
Global television revenue should be fine.
The music industry is dead.
PwC should stick to the accounting business.
Douglas A. McIntyre
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