Sony Corp. (SNE) has elected not to mark down the price of its PlayStation 3 system for the holidays. The most basic version of the console, which was released in November 2006, is currently priced at $399, compared with $199 for Microsoft’s (MSFT) Xbox 360.
Sony Compouter Entertainment president and CEO Kazuo Hirai told The Financial Times that the PS3 is a good value because it plays Blu-Ray DVDs and that, instead of discounting, the company has added more value to the machine including increased memory and "Home," a much-anticipated online community: "When you really compare apples to apples, then I think we have a very good value proposition."
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