Analysts assume third quarter earnings for the companies in the S&P 500 will be bad. But, looking at the number which is the average of all firms in the index is misleading. The market will be watching the numbers for and forecasts from nine companies. They are likley to drive the stock indexes up or down more than numbers from almost any other firms. They are, in essence, all that counts in determining how badly the recession is taking a toll on American business.
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