There are no Wall Street analysts
who believe that newspapers will recover from the ongoing financial crisis. Publishers have argued that housing, employment, and car markets were the cause of their declining revenue. When those industries recovered, they reasoned, so would the newspaper industry. Based on the third quarter results from large newspaper chains including The New York Times Company (NYT) and Gannett (GCI), it is almost certain that the internet has mortally wounded this business and that the websites set up by local papers are not pulling in enough revenue to offset what print versions are losing.
The Audit Bureau of Circulations released its numbers for newspapers today. For the six months ending in September most large dailies lost a significant portion of their subscribers compared to the same period a year ago. The biggest papers in Boston, Houston, Philadelphia, and Atlanta all dropped over 10%.
As the year wears on there is growing evidence that the magazine industry will not escape the fate of newspapers. Several of the largest weekly magazines, business publications, and the flagship properties at some of the big print companies are experiencing tremendous advertising page attrition which is, in many cases, accelerating.
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