Comments on: Starbucks (SBUX) Defiles Itself With Instant http://247wallst.com/2009/02/13/starbucks-sbux-defiles-itself-with-instant/ Insightful Analysis and Commentary for U.S. and Global Equity Investors Sun, 15 Feb 2009 02:18:24 +0000 hourly 1 http://wordpress.com/ By: greg http://247wallst.com/2009/02/13/starbucks-sbux-defiles-itself-with-instant/#comment-469 Sat, 14 Feb 2009 03:02:03 +0000 http://247wallst.com/?p=24143#comment-469 Contrary to oft-cited, but wholly flawed, "conventional wisdom", the economy is not taking away the opportunity to serve the high-end market. Just yesterday, high-end competitor Peet's Coffee & Tea (and who taught Starbucks everything they originally knew) posted 21% profit growth for the previous quarter:
http://www.forbes.com/feeds/ap/2009/02/12/ap60476…
Just one in a series of continually growing quarters for them while Starbucks floundered.

Starbucks deliberately chose to serve downscale. Schultz's Valentine's Day 2007 memo should have been ample evidence long before the economy went sour.

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