In Weakened Car Industry, Toyota (TM) Still Dominate Quality

old-car2American car companies can always hope that as the economy emerges from recession and car sales pick up that they will have a reasonably good chance to keep market share and return to being profitable businesses.

Research about car consumer satisfaction shows that keeping market share may be hard for US car firms in both a recession and better times.

According to Dow Jones, “Toyota (TM) dominated Consumer Reports’ annual review of what it considers the best cars and trucks, while Detroit automakers captured only a single category.”

Whether the measurement was of large cars, small cars, SUVs or small pick ups, the US companies lost out.

Where did an American company “win”? In large pick-ups which no one buys. The Chevrolet Avalanche took the crown there.

Douglas A. McIntyre