Ford will end production of Mercury vehicles in the fourth quarter of this year to further grow its core Ford and Lincoln brands, according to Ford Motor (NYSE: F)

Existing Mercury owners to receive continued access to parts and service support at Ford and Lincoln dealers; current Mercury vehicle warranties and Extended Service Plans will be honored; special offers available on new Mercury vehicles will be available through the summer.The Lincoln brand will be bolstered by the introduction of a new “C class” small car and availability of the econo boost engine in all models including the Navigator super-SUV

Ford said one reason for closing Mercury is that the demographics of its customers are nearly identical to those of Ford brand owners

Douglas A. McIntyre