The short sellers have reversed their trend of the mass exodus in short selling.  What is interesting is that some companies are seeing a record low in the short interest while others are seeing gains.  Our list includes Amazon.com, Inc. (NASDAQ: AMZN), Apple Inc. (NASDAQ: AAPL), Baidu, Inc. (NASDAQ: BIDU), F5 Networks, Inc. (NASDAQ: FFIV), Goldman Sachs Group, Inc. (NYSE: GS), Google Inc. (NASDAQ: GOOG), Internati
onal Business Machines (NYSE: IBM), Mastercard Incorporated (NYSE: MA), Netflix, Inc. (NASDAQ: NFLX), Potash Corporation of Saskatchewan (NYSE: POT), Priceline.com Incorporated (NASDAQ: PCLN), Salesforce.com Inc. (NYSE: CRM), VMware, Inc. (NYSE: VMW), and Wynn Resorts Ltd. (NASDAQ: WYNN).

We have broken these names out individually in an alphabetic list, showing the decrease (or the small gains) and a short interest share count as of the January 31 settlement date versus the January 14 settlement date, plus we have shown other short interest data for historical comparison.

Amazon.com, Inc. (NASDAQ: AMZN) saw a decrease to 6,672,119 shares on the January 31 settlement date versus 8,657,467 shares short as of January 14 settlement after a brief uptick before.  Keep in mind that as of September 30, Amazon’s short interest was over 16 million shares.

Apple Inc. (NASDAQ: AAPL) saw a huge spike in short selling.  The January 31 settlement date saw a massive 10,025,619 shares short versus 6,664,008 shares in the short interest on January 15. This is the highest reading since October.

Baidu, Inc. (NASDAQ: BIDU) saw a frop after having seen a prior gain; shares short at January 31 were 6.703 million versus 8.889 million shares short as of January 14.  This is he smallest short interest in about a year.

F5 Networks, Inc. (NASDAQ: FFIV) showed a small decrease in the short interest to 4.294 million shares at January 31 versus 4.665 million shares in the short interest as of January 14.

Goldman Sachs Group, Inc. (NYSE: GS) saw another rather large drop 3.985 million shares as of January 31 versus 4.53 million shares short at the January 14 settlement date.  That marks five decreases in a row and is the smallest short interest in a year or more.