The Countries Where Internet Use Will Explode

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10. Italy
> Internet Use Growth 2010-2015: 5.4x (10th fastest)
> Mobile Traffic Growth 2010-2015: 28.3x (8th slowest)
> Broadband Speed Growth: 3.5x (13th)
> Broadband Cost ($/Mbps): fastest $9.62 (30th least expensive)
> Household Broadband Penetration 2010: 55% (27th greatest)

Italy’s economy may be, in the words of the The Economist, “tottering,” and its political system a mess because of the scandals around Prime Minister Silvio Berlusconi, but that has not slowed Internet use growth, which is growing at the world’s 10th fastest rate.   S
ervice isn’t that cheap either, ranking the 30th least expensive.  Strategy Analytics  says the country has a 55% broadband penetration rate. which shows there is plenty of room for growth.

9. New Zealand
> Internet Use Growth 2010-2015: 5.4x (9th fastest)
> Mobile Traffic Growth 2010-2015: 49.9x (7th fastest)
> Broadband Speed Growth: 6x (the fastest)
> Broadband Cost ($/Mbps): $9.82 (29th least expensive)
> Household Broadband Penetration 2010: 59% (26th greatest)

New Zealand is taking an aggressive approach to improving broadband service in the country where penetration rates are a measly 59%, according to Strategy Analytics.  As a result, experts say it will have the 9th fastest growth in Internet use through 2015.   “The government’s objective will be supported by government investment of up to $1.5 billion alongside private sector investment, and be directed to open-access infrastructure,” according to a government website.

8. Australia
> Internet Use Growth 2010-2015: 5.7x (8th fastest)
> Mobile Traffic Growth 2010-2015: 32.4x (9th slowest)
> Broadband Speed Growth: 5.5x (3rd fastest)
> Broadband Cost ($/Mbps): $17.69 (12th most expensive)
> Household Broadband Penetration 2010: 80% (9th greatest)

Australia’s eighth fastest projected growth in Internet use comes with the third fastest growth in broadband speeds.  Moreover, the country’s broadband penetration rates are the 9th greatest at 80%, as Strategy Analytics notes. This underscores the high priority the government there places on broadband services.  Australia’s government is backing major improvements to broadband.

7. China
> Internet Use Growth 2010-2015: 5.9x (7th fastest)
> Mobile Traffic Growth 2010-2015: 62.8x (4th fastest)
> Broadband Speed Growth: 6.0x (2nd fastest)
> Broadband Cost ($/Mbps): $5.00 (12th least expensive)
> Household Broadband Penetration 2010: 27% (44th greatest)

China overtook the U.S. in the total number of broadband lines in 2008. What’s even more remarkable is that its broadband speed growth was the second fastest and its services were the 12th least expensive.  Chinese consumers are just as eager to snap-up the latest gadgets and gizmos as anybody else.  Strategy Analytics estimates that Chinese broadband penetration rate at 27%, underscoring the huge potential for growth in the market.

6. Rest of Latin America
> Internet Use Growth 2010-2015: 6.3x (6th fastest)
> Mobile Traffic Growth 2010-2015: 40.7x (9th fastest)
> Broadband Speed Growth: 2.9x (17th slowest)
> Broadband Cost ($/Mbps): n/a
> Household Broadband Penetration 2010: n/a

Latin America boasts the sixth-largest growth rates as the growing middle classes in the region snap up smartphones and tablets in droves.   Many countries, particularly the poorer ones, are seeing a growth in wireless use which can connect remote regions with one another.  Strong growth in countries such as Argentina should encourage these trends.  Broadband growth rates in Central America are expected to exceed Latin America as whole.