Amazon’s Most Popular Gifts This Holiday

1. Steve Jobs by Walter Isaacson
> Category: Books
> Price: $17.49
> Days in the top 100: 98
> Company: Simon & Schuster

Steve Jobs died on October 5, 2011. Walter Isaacson’s book on the tech pioneer, simply titled Steve Jobs, has been on Amazon’s top 100 bestselling books list since September. The book, based on nearly 50 interviews conducted over two years, reflects on the life of one of the greatest innovators of all time.

2. Kindle Fire, Full Color 7″ Multitouch Display, Wi-Fi
> Category: Electronics
> Price: $199.00
> Days in the top 100: 80
> Company: Amazon

The Kindle Fire is shaping up to be one of the holiday’s hottest gifts. The tablet has been on the Amazon bestsellers list since its introduction approximately 11 weeks ago. The company recently reported that it is selling one million Kindles per week. According to a statement by Dave Limp, vice president of Amazon Kindle, “Kindle Fire sales increased week-over-week for each of the past three weeks.”

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3. Just Dance 3
> Category: Video Games
> Price: $29.96
> Days in the top 100: 85
> Company: UBI Soft

In December of last year, Amazon’s top selling video game was Just Dance 2. This year it is Just Dance 3. The popularity of the Nintendo Wii game, where players sing and dance to hit pop songs, represents a major shift in the industry away from just role-playing-games and first-person shooters. The game also features a mode specifically for cardio training.

4. Olay Professional Pro-X Advanced Cleansing System
> Category: Beauty
> Price: $26.00
> Days in the top 100: 371
> Company: Olay

Olay’s Pro-X Advanced Cleansing System includes a face brush and exfoliating renewal cleanser. According to the company, the system “is as effective as a system sold by skin professionals for nearly $200.” Olay must be doing something right. The product has been on Amazon’s bestsellers list for 371 days.

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5. 21 by Adele
> Category: Music
> Price: $9.99
> Days in the top 100: 355
> Company: Columbia

While CD sales have dropped dramatically in recent years, that has not prevented English singer-songwriter from doing incredibly well in Amazon’s music department. Adele’s second album, 21, has been in the Amazon top 100 for longer than any other album except for the artist’s debut album, 19. 21 has also topped Billboard’s year-end list of top-selling albums.