The Worst Online Stores This Holiday

10. Target.com
> Score: 76
> Point change from last year: -1
> Audience size: 59,284,283
> 12-month change: +12.86%
> Revenue: $67.4 billion

Target (NYSE: TGT) has the second-most sales of any company in the world and the third-most visits among e-retailer sites, behind Amazon.com and Walmart.com. However, while Walmart’s site rated average for customer satisfaction during the holiday sho
pping season and Amazon.com rated the highest, Target.com falls among the 10 worst e-retailers, with a score of 76. Earlier this year, the big-box retailer chose not to renew its contract with Amazon, which had been running Target’s site. Since Target transitioned to running its own website, Target.com has experienced repeated crashes.

9. Blockbuster.com
> Score: 75
> Point change from last year: +0
> Audience size: 3,194,674
> 12 month change: +8.40%
> Revenue: n/a

Blockbuster currently has one of the worst brand reputations. The company filed for Chapter 11 bankruptcy in September 2010 and was subsequently acquired by Dish Network (NASDAQ: DISH). The brand now barely exists, and one could argue that the company may not be around much longer.

8. OfficeDepot.com
> Score: 75
> Point change from last year: -1
> Audience size: 5,949,331
> 12-month change: +0.08%
> Revenue: $11.6 billion

Office Depot (NYSE: ODP), along with OfficeMax (NYSE: OMX) and Staples (NASDAQ: SPLS), is suffering as a business. Revenue has dropped each year since 2007. Office Depot’s online presence is also doing poorly. This has clearly hurt customer service, as OfficeDepot.com has among the lowest customer satisfaction scores.

7. OfficeMax.com
> Score: 75
> Point change from last year: +0
> Audience size: 3,650,460
> 12-month change: -2.86%
> Revenue: $7.2 billion

Like Office Depot and Staples, Office Max is part of a dying breed of large-scale brick-and-mortar office supply centers. Compared to closest competitor Office Depot, it is doing somewhat better, turning a reasonable profit in 2010 for the first time in three years. And that’s after earning just $1 million two years ago. However, site traffic is down compared to 12 months ago, and with a customer satisfaction rate during the holidays of just 75, OfficeMax.com is going to struggle to keep customers away from Amazon.

6. Sears.com
> Score: 75
> Point change from last year: +1
> Audience size: 31,007,405
> 12 month change: +19.06%
>Revenue: $43.3 billion

While Office Max and Office Depot struggle, Sears is in a league of its own. After reporting even worse-than-expected holiday sales, the company shares dropped nearly 30% in one day. The company has also announced it would be closing 120 locations. The fact that the company’s website had the sixth-worst customer satisfaction among e-retailers does not bode well for the Sears’ long-term recovery.