New Endorsements For Tiger Woods?
March 26, 2012 by Douglas A. McIntyre
Who will be Tiger Woods’ new endorsement partners now that he has won his first tournament in over two years, and is the new favorite for the Masters? He crushed the field at Arnold Palmer’s tournament and received huge amount of what sponsors want–TV time on a major network. Accenture and Tag Hauser abandoned Woods after his personal scandal. Nike (NASDAQ: NKE) did not. Woods signed an endorsement deal with Rolex last November. Consumer products companies, which would include telecom companies like Verizon and probably a car company, will want their names on Tiger’s bag. It won’t be long before his endorsement levels will be back where they were before 2009.
