The 2012 New York International Auto Show will be the venue for car companies to release more new models than they have in years. It is a sign of the industry’s recovery. Product development and marketing investments have started to recover. The bets on what buyers want are across a long board.
Chrysler launched its new SRT Viper, which has a 10-cylinder engine, and gets less gas mileage than almost any other vehicle on the road. Korean giant Hyundai showed of its new Sante Fe crossover which gets 33 MPG. The Santa Fe is priced below $30,000. The Viper retails for nearly $100,000. And, with the cost of gas, much more