There are persistent rumors, most recently reported by Bloomberg, that Apple (NASDAQ: AAPL) will launch a new super-thin line of laptops–the latest version of the MacBook. The machine will be powered by Intel (NASDAQ: INTC) chips, a nice coup for a company which has been edged out of mobile devices. The MacBook will also have flash memory to cut start-up time.
Apple has steam-rolled its competition in the smartphone and tablet PC business. It means to press in the PC business as well. Apple still has a relatively small portion of the PC market compared to Hewlett-Packard (NYSE: HPQ) and Dell (NASDAQ: DELL), although its share is high among expense machines. Apple’s Mac sales continue to grow at an unexpectedly good rate.
The market is not growing in the US, so Apple’s new product makes the prospects of its larger rivals dimmer.
Douglas A. McIntyre