There have been rumblings that Facebook’s advertising value resided more in an advertiser’s own content than in the display and other ad placements. Clearly GM thinks so.
While this is not particularly good news for Facebook right as its IPO is about to get kicked out the door, it’s not terribly devastating either. After all, $10 million out of $3.7 billion in revenue is not a big slice. But the social network needs to figure out how to do ads and how to prove that the ads are working if it doesn’t want more defectors. Once again, $10 million here and $10 million there and pretty soon it adds up to real money.