Customer satisfaction with wireless subscriber companies steadied last quarter according to the widely followed American Customer Satisfaction Index. On a scale on which 100 is the best score, AT&T (NYSE: T) posted a 69, along with T-Mobile. Verizon’s (NYSE: VZ) Verizon Wireless division has a score of 70 and Sprint-Nextel (NYSE: S) came in first at 71.
The news is good for Sprint which has been criticized for poor customer service in the past. It probably not keep the company from bleeding subscribers. AT&T and Verizon Wireless continue to take customers in a US market which is not growing.
What is notable about the figures is that 70 is a low score. Even though the four companies have similar levels of satisfaction, it is at a poor level.
Douglas A. McIntyre