Toyota (NYSE: TM) announced it would move more aggressively into emerging markets. The WSJ reports that
Toyota, Japan’s biggest car maker by volume, plans to sell more than 1 million subcompacts in more than 100 countries and regions, such as China, Southeast Asia, India and Brazil by 2015.
Toyota does not have many other places to go for expansion. The European markets are nearly dead. China’s market has slowed considerably. Toyota’s sales have picked up a great deal in America, but the market has become progressively more competitive as US car companies has been revived, and large firms, which include VW, BMW,and Mercedes, have aggressively exploited the one region in which they have an ongoing chance for rising sales volume.
Douglas A. McIntyre