What does Amazon (NASDAQ: AMZN) want with a small publisher of mystery, romance, and Western novels? None of the 3,000 titles owned by Avalon Books is online now. Amazon must believe there is a market for musty old novels.
Amazon Publishing has acquired the publication rights from Avalon Books to over 3,000 backlist titles predominantly in the Romance, Mystery and Western categories
That is not really the same as buying Avalon, so there must be a reason for the legal distinction.
The press release also included the following
“I’ve been running Avalon Books–which was founded by my father–since 1995, and it is time for me to explore the next chapter of my life,” said Ellen Bouregy Mickelsen, Publisher of Avalon Books. “I chose Amazon Publishing because they care deeply about the writers, readers, and categories that have long mattered to our family business and they are uniquely positioned to assure that our titles make the leap forward into the digital future”
Or, maybe the decision was based on the fact that Amazon was the only buyer.
Douglas A. McIntyre