Nokia (NYSE: NOK) has launched a line of inexpensive touchscreen phones, perhaps to offset its failure in the high end of the smartphone market. Tens of millions of people around the world still do not have the incomes to buy handsets that cost in the hundreds of dollars. The line, which was first introduced in 2011, is called Asha Touch and includes three new products — the Nokia Asha 305, Nokia Asha 306 and Nokia Asha 311. “By introducing the Asha Touch phones to the market, we’re accelerating our commitment to connect the next billion consumers,” said Mary T. McDowell, Nokia’s executive vice president for Mobile Phones. “These phones deliver on what young, urban people value most — a great-looking device; and an intuitive and affordable experience for connecting to the internet, to their friends, and to a world of entertainment, web apps and content.”
Many of those billions are not the people who buy Apple (NASDAQ: AAPL) iPhones and Samsung Galaxy S III models.
Douglas A. McIntyre