Yahoo! And CNBC Try To Rule Business Content
June 13, 2012 by Douglas A. McIntyre
Leading business TV network CNBC, which is controlled by Comcast (NASDAQ: CMCSA), and Yahoo! Finance, one of the most successful parts of the Yahoo! (NASDAQ: YHOO) portal’s content operations will join forces in an attempt to form a business and investing news powerhouse. The chances it will work are fairly good. Yahoo! has by far the largest audience of any financial website. CNBC is the leader in the TV medium of the same kind of content.
Yahoo! realized some time ago that video programming can be supported by sponsors willing to pay high rates. It already has channels called Breakout which is sponsored by Merrill Lynch and The Daily Ticker sponsored by discount broker Scottrade. Yahoo! has not announced whether it will keep these or cancel them in favor of CNBC programs.
Douglas A. McIntyre
