Twitter has set a group of alliances to make the use of video on the micro-blogging site more prevalent. It is not clear how this will make the company money. Critics still believe that despite hundreds of millions of subscriber, Twitter is without a strategy to turn these people into a major source of revenue. That probably won’t be changed by new video-centric alliances with several large media companies which include TIME and The Wall Street Journal. Twitter announced:
Starting today, you can discover more interactive experiences inside any Tweet on twitter.com and mobile.twitter.com. When you expand Tweets containing links to partner websites, you can now see content previews, view images, play videos and more.
You’ve probably expanded Tweets before to play videos from YouTube or see photos from Instagram. Now, a diverse and growing group of new partners like the The Wall Street Journal, Breaking News, and TIME also deliver rich content inside Tweets containing a link to those websites.
It’s easier than ever to discover breaking news and bylines. When you expand a Tweet linking to a news article by The New York Times, The San Francisco Chronicle or Der Spiegel Online, you can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer. You can continue to read the article, follow these accounts, and reply, favorite or retweet the Tweet.
Douglas A. McIntyre