Apple (NASDAQ: AAPL) made another push into a market where it has to be successful to keep up its hypergrowth — China. Its new product for the market is an updated version of the iPad. Apple described a machine that is similar to the iPad sold in other regions:
The new iPad features a stunning new Retina display, Apple’s new A5X chip with quad-core graphics and a 5 megapixel iSight camera with advanced optics for capturing amazing photos and 1080p HD video. The new iPad still delivers the same all-day 10 hour battery life while remaining amazingly thin and light.
Apple’s sales of iPads and iPhones have by no means peaked in the balance of the world. But China has more than 500 million people online, and more with wireless devices. The People’s Republic eventually could become Apple’s single largest market for sales. Part of Apple’s drive in China is based on market size. But another reason Apple needs to conquer China is that the U.S. and European markets, where the company has traditionally done well, are in economic trouble.
Douglas A. McIntyre