Next month AT&T (NYSE: T), the second-largest mobile provider in the United States, will launch a new service that allows its customers to buy a single data plan for up to 10 devices and includes unlimited phone calls and text messages for these customers. This plan is similar to one offered by Verizon Wireless in June. However, AT&T says its plan will be an option rather than a requirement for new customers and subscribers upgrading to a new phone.
However, AT&T’s data price will be up to four times higher than its current fee. The the bigger the data plan, the cheaper the per gigabyte rate.
The hope is that customers will connect more devices, such as tablet computers, to the AT&T network, since they will no longer must buy a separate monthly data allowance for each device. As young consumers make fewer phone calls in favor of communicating via data services, AT&T wants to avoid the coming decline in voice revenue by bolstering it from data plans.
Details of AT&T’s new mobile sharing plan can be found here.