CNNMoney has added its voice to the chorus that says that LinkedIn is the “only social network that matters.” Website Business Insider has made the same argument for months. Part of the assumption that LinkedIn is so important is that Facebook and Twitter are useless, at least economically. A look at the shares of Facebook Inc. (NASDAQ: FB) and LinkedIn Corp. (NYSE: LNKD) shows that Wall St. supports the CNNMoney and Business Insider cases.
One of the buttresses for the argument about LinkedIn’s prowess is that it has two revenue streams — advertising and professional services. Facebook and Twitter, some analysts argue, barely have one because the ad revenue they generate is so small compared to their user bases. LinkedIn reports earnings on Thursday, so its boosters will get a chance to further their case — or not.
Douglas A. McIntyre