Zynga, Inc. (NASDAQ: ZNGA) needs all the help it can get, but perhaps not today. It appears that Electronic Arts Inc. (NASDAQ: EA) is going after Zynga on copyright infringement and the case involves social gaming on Facebook, Inc. (NASDAQ: FB). In short, EA has filed a lawsuit (on behalf of its Maxis Label) against Zynga for infringing EA’s copyrights to its Facebook game, The Sims Social.
EA claims that in Zynga’s recently-released Facebook game The Ville, Zynga has willfully and intentionally “copied and misappropriated the original and distinctive expressive elements of The Sims Social in a violation of U.S. copyright laws.”
EA also claims that since The Sims Social launched in August 2011, its game rapidly gained tens of millions of users, and maintains a current user base of several million active players on Facebook.
Zynga shares are currently up 2.6% at $2.77 on the day so far but shares hit a 52-week low today and the new 52-week trading range (less than 52-weeks actually) is $2.68 to $15.91.
JON C. OGG