The launch of the Apple Inc. (NASDAQ: AAPL) iPhone 5 began in Asia and has moved toward the United States, where it will be available for sale today. The evaluations of the effects of its sales and the level of sales are preposterous. Some experts still hold that sales will make a significant addition to fourth-quarter gross domestic product. However, they do not know what the profit margin is on the smartphone or what the costs are for carriers to sell it.
Another set of forecasts that are improbable is that Apple will sell as many as 20 million iPhone 5 units over the weekend, which begins today. However, several carriers and Apple itself are out of the handsets. How can something that is not available be sold. According to Barron’s, one analyst was particularly aggressive:
Sterne Agee Analyst Shaw Wu predicts: “Apple will likely ship 27 million iPhones for the September quarter, up from our recently raised view of 26 million.”
Douglas A. McIntyre