24/7 Wall St.

Facebook Inc. (NASDAQ: FB) has released what it says are better privacy controls for its customers. With the company’s one billion members, it should not take long for a vocal reaction to tell whether the new policy will be accepted.

Facebook said:

Today’s updates include Privacy Shortcuts, an easier-to-use Activity Log, and a new Request and Removal tool for managing multiple photos you’re tagged in. We’re also adding new in-product education that makes key concepts around controlling your sharing clearer, such as in-context reminders about how stuff you hide from timeline may still appear in news feed, search, and other places.

We continue to strive toward three main goals: bringing controls in context where you share, helping you understand what appears where as you use Facebook, and providing tools to help you act on content you don’t like.

Facebook shares are down slightly in premarket trading to $27.52. The post-IPO range is $17.55 to $45.00.

Douglas A. McIntyre