The campus store will feature pharmacy, basic grocery, general merchandise, and health and beauty products. The company already operates a store on the campus of the University of Arkansas at Fayetteville.
The teeny-weeny store is likely a test of concept and a way to promote Walmart as a brand among a younger, potentially more upscale demographic. Making a connection with younger customers has been shown to pay-off in the long term for any number of businesses. It is that, perhaps, more than the test of concept that Walmart wants to try out.
Shares of Walmart stock are trading up about 0.1% today, at $68.94 in a 52-week range of $57.18 to $77.60.