Ford’s (F) sales in January fell 18.9%. That’s right, and it must have been very hard to do.
Research firm Edmunds said that Ford’s sales could be down 20% for the month. Bloomberg lists the expectations of Wall St. at a drop of 14.9%. But, there must have been some hope, in some quarters, that it could not be that bad.
With gas prices falling, certainly there was a chance that sales of Ford’s pick-ups like the F-series and the company’s SUVs might save it from a sharp slide. But, sales of the F-series actually fell almot 15%. And, Edmunds said Ford raised incentives by 20% in January to move inventory.
Ford sold 166,835 vehicles in the US compared to 205,671 in January last year.
It’s like watching the Hindenburg crash and burn. "Oh, the humanity."
Douglas A. McIntyre
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